This course offers a comprehensive roadmap for running and growing a boutique business, focusing on key strategies across several essential areas. 

1.  Foundations: Learn to define your brand identity, select a market niche, and differentiate your boutique from competitors.
2. Customer Experience: Understand customer needs, create personas, and deliver exceptional service both in-store and online. Build customer loyalty through personalized engagement and loyalty programs.
3. Marketing & Branding: Develop a multi-channel marketing strategy using organic methods, digital marketing (social media, content creation), and paid ads. 
4. Inventory & Operations: Master inventory management, stock forecasting, and build strong relationships with suppliers for better pricing and reliability.
5. Financial Strategies: Learn to manage budgets, profit margins, cash flow, and how to forecast growth for sustainable financial health.
6. Staying Relevant & Innovating: Adapt to changing market trends and continuously innovate to keep your boutique fresh and customer-focused.
7. Advanced Growth: Explore expansion strategies, including opening new locations, going digital, and creating long-term exit plans.

Course Outcome**: Participants will gain a strategic plan for growth, enhanced customer engagement, financial management skills, and the tools to scale their boutique for sustained success.

Ideal for: New and established boutique owners, aspiring entrepreneurs, and anyone looking to grow a boutique business.